All Inclusive Boston

How can design begin to transform an entire city? Instead of something wearily patriotic, our team opted for an identity system that drew visual inspiration from autumn colors, cobblestones, and a Henry Louis Gates memoir.

Responsibilities: Identity Development, Out of Home, Video & Photo Art Direction   Agency: Proverb   Senior Art Director: Alisa Blanter   Photography: Harry Scales   Video and OOH Production: BlackMath

 
A GIF of the words All Inclusive with a green background.
A bus shelter ad featuring a genderqueer hairdresser. The ad reads, "More Boston than you thought."
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A GIF of the word Boston in yellow orange and beige with a green background.
A GIF of three young Black people with the words, "City of People" in the background.
The Museum of Fine Arts boston with colorful adirondack chairs out front. Overlayed text reads, "We saved you a seat."
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Three subway ads featuring business owners of color.
Chef Karen Akunowicz, the queer white owner of Fox and the Knife, laughs as she drinks a cocktail.
The owner of Blue Nile in Jamaica Plain pours himself tea. Overlayed text reads, "Magic is meant to be shared. Boston."
A GIF of the words, "Boston, Known By Heart," with a green background.
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Poster ads line an escalator. Each has a different neighborhood name in large, colorful letters.
A billboard featuring local Black artist Althea Bennet with the All Inclusive logo in the middle.
A Black construction worker smiles shyly at the camera.
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A Dramatic Rebrand